In the lexicon of Search
Engine Optimization (SEO), White Hat SEO refers to tactics and strategies
designed to promote a website on the top page of Google. It increases a
website’s position on a search engine
result page (SERPs).
Search Engine Results that
conditioned by approved methods, rather than payment or subterfuge, are
referred to as “organic search results”. The paid ads and sponsored links are
prominently placed on search engine result pages. In order to push the traffic
into the website, you have to follow certain tactics. The broad tactics are as
follows:
1. Make
sure that the title and URL have engaging keywords
2. Add
relevant keywords to text on the page, but not Keyword Stuffing.
3. Add
links and buttons that will help the readers to delve into the site
4. Featuring
links to social media account and interacting with users in those accounts
5. Posting
video content
According to Chitko, an Ad
Network, the top organic search results receive 33% of the traffic. White Hat SEO techniques
entail keyword using, keyword analysis, link building to enhance link
popularity and penning down contents for human readers.
The White
Hat SEO service is availed by those who aim to make
a long-term investment on their website. It is also defined as “Ethical SEO”.
White Hat SEO differs from Black Hat SEO, which includes explicit content and
deceptive means of improving a website’s search results ranking.
