An Insight The Process of Marketing Using Social Media

For the entrepreneurs, marketing through social media platform is an important ingredient of the marketing mix. There are different advantages of this form of marketing as it generates high traffic to the website. Social media marketing is an effective tool for any business as it helps in increasing the sales. This form of internet marketing helps businesses in achieving the business and branding goal of a business. Different activities like sharing of content, images and videos on the social media platforms are involved in this process of marketing.

Small businesses and large corporations alike invest in social media marketing activities. For enterprises, it is important to determine the business goal first and then plan the social media marketing campaign. The planning phase helps in determining the target audience and the message that they want to put across to their target audience. Few important factors that determine the success of marketing using social media are:

1.     Awareness of brand

2.     Conversion rate

3.     Website traffic

4.     Brand association and identity

5.     Interaction and communication with the audience

The process of the social media marketing initiates with a thorough keyword research and the main emphasis of the campaign is on the content. It is important for enterprises to impart valuable content to target audience. Blogging is an effective tool in this form of marketing campaign as it caters wide assortment of related data to the readers. For measuring the success of the campaign, it is important to track it with the use of testing tools.